{"id":1361,"date":"2021-09-01T20:10:09","date_gmt":"2021-09-01T18:10:09","guid":{"rendered":"https:\/\/verduijns.com\/history\/"},"modified":"2024-09-23T16:25:45","modified_gmt":"2024-09-23T14:25:45","slug":"history","status":"publish","type":"page","link":"https:\/\/verduijns.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n\n<h1>\n\t\tHistory\n\t<\/h1>\n<h2>\n\t\tWe are going back to year 1935. We are going back to year 1935. Piet Verduijn, 31 years old, lives in Breskens and works as a confectionery wholesaler, delivering sweet goodies in Breskens and surrounding areas for many years.\n\t<\/h2>\n<h3>\n\t\tThe beginning\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1935-het-begin.jpg\" alt=\"1935-het-begin\" itemprop=\"image\" title=\"1935-het-begin\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Piet Verduijn, 31 years old, living in Breskens, works as a confectionery wholesaler and has been supplying sweet treats in Breskens and the surrounding area for many years. <\/p>\n<h3>\n\t\tFull of courage\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1949-volle-moed.jpg\" alt=\"1949-volle-moed\" itemprop=\"image\" title=\"1949-volle-moed\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Breskens was hit hard during the Second World War. There were many casualties, including Dina, Piet&#8217;s wife. Despite this loss, Piet finds the courage to move on. At home in the Havenstraat, Piet is looking for the ultimate recipe for sugar waffles to include in his rounds. In the region it is tradition to bake sugar wafers around New Year. <\/p>\n<h3>\n\t\tThe entire family helps out\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1959-de-hele-familie-helpt.jpg\" alt=\"1959-de-hele-familie-helpt\" itemprop=\"image\" title=\"1959-de-hele-familie-helpt\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Piet Verduijn travels all over Zealand with his products. The sugar wafers are so well appreciated that the entire family has to help out, including his son Adrie.<\/p>\n<h3>\n\t\tFrom home baking to building a factory\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1963-van-huis-tot-fabriek.jpg\" alt=\"1963-van-huis-tot-fabriek\" itemprop=\"image\" title=\"1963-van-huis-tot-fabriek\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Over the years, the business expanded to countries such as Belgium, France and Germany. The entire house has been sacrificed and even the last bit of garden is being used for a new extension. Piet installs a large oven with a packaging line, and has the living room converted into an office. Son-in-law Leo is recruited as a pastry specialist. At one point, the house was also known as the &#8220;cookie factory&#8221; of Breskens.<\/p>\n<h3>\n\t\tFrom father to son\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1970-van-vader-naar-zoon.jpg\" alt=\"1970-van-vader-naar-zoon\" itemprop=\"image\" title=\"1970-van-vader-naar-zoon\" onerror=\"this.style.display='none'\"  \/>\n\t<p>After many successful and busy years, Piet Verduijn hands over the entire business to his son Adrie Verduijn. At that time, the cookie factory employs about 35 people.<\/p>\n<h3>\n\t\tExpansion of the biscuit factory in Aardenburg\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1975-uitbreiding-fabriek-Aardenburg.jpg\" alt=\"1975-uitbreiding-fabriek-Aardenburg\" itemprop=\"image\" title=\"1975-uitbreiding-fabriek-Aardenburg\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Following in the footsteps of the success of the sugar waffles, Adrie buys new ovens to make soft waffles. He acquires a building in the former domestic science school in Aardenburg. The soft waffles are popular and production is increased. A new egg cake line is being installed on which many nice products are now made. <\/p>\n<h3>\n\t\tThe third generation\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1983-de-derde-generatie-komt.jpg\" alt=\"1983-de-derde-generatie-komt\" itemprop=\"image\" title=\"1983-de-derde-generatie-komt\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Adrie brings 2 of his 4 sons into the business: Henk and Jean-Pierre. After several years of being involved, a new path was charted. The ovens in Aardenburg are sold and new ones are installed in order to produce savory wafers.<\/p>\n<h3>\n\t\tTransfer of the business\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/1992-overdracht.jpg\" alt=\"1992-overdracht\" itemprop=\"image\" title=\"1992-overdracht\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Adrie hands over the business to his sons Jean-Pierre and Henk Verduijn. The brothers have big plans like their grandfather Piet. However, in the beginning, the brothers struggle with great challenges. With full conviction and perseverance with quality products, the wind came into their sails after 1996. The assortment is growing with new products and new concepts are being developed. A new building is considered.<\/p>\n<h3>\n\t\tA bright future in Eede\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/2004-moderne-toekomst-Eede.jpg\" alt=\"2004-moderne-toekomst-Eede\" itemprop=\"image\" title=\"2004-moderne-toekomst-Eede\" onerror=\"this.style.display='none'\"  \/>\n\t<p>With the growth well in place, the two factories, Aardenburg and Breskens are merged into a brand new factory in Eede. Merging creates great efficiency and further optimizes processes. With the latest requirements according to the standards of BRC\/IFS and HACCP, Verduijn&#8217;s is ready for the future.<\/p>\n<h3>\n\t\tNew product line\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/2007-nieuwe-ovenlijn.jpg\" alt=\"2007-nieuwe-ovenlijn\" itemprop=\"image\" title=\"2007-nieuwe-ovenlijn\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Producing wafer-thin cookies with new techniques ensures that products with nuts, fruit and pieces of chocolate can be processed. This ensures an extra dimension to the assortment of delicate products.<\/p>\n<h3>\n\t\tCreation of new cookies\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/2011-ontwikkeling-nieuwe-koekjes.jpg\" alt=\"2011-ontwikkeling-nieuwe-koekjes\" itemprop=\"image\" title=\"2011-ontwikkeling-nieuwe-koekjes\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Henk&#8217;s creativity and passion result in several new concepts on the new line. The step by step scaling of products requires both patience and persistence. As a result, Verduijn is proud that various projects have paid off and have been transformed into successful biscuits.<\/p>\n<h3>\n\t\tNew packaging equipment\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/2016-nieuwe-inpakmachines.jpg\" alt=\"2016-nieuwe-inpakmachines\" itemprop=\"image\" title=\"2016-nieuwe-inpakmachines\" onerror=\"this.style.display='none'\"  \/>\n\t<p>To look ahead means to innovate. Since the purchase of new metal detectors, weighing machines and packaging equipment, the production process has been increasingly optimized.<\/p>\n<h3>\n\t\tNew look\n\t<\/h3>\t\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/verduijns.com\/wp-content\/uploads\/2022\/03\/2020-nieuwe-look.jpg\" alt=\"2020-nieuwe-look\" itemprop=\"image\" title=\"2020-nieuwe-look\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Packaging also demands innovation. After thorough market research, the vintage line was modified and this has resulted in very positive feedback. Not only has our business with current customers grown, many new customers are also enthusiastically engaging with our products.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>History We are going back to year 1935. We are going back to year 1935. Piet Verduijn, 31 years old, lives in Breskens and works as a confectionery wholesaler, delivering sweet goodies in Breskens and surrounding areas for many years. The beginning Piet Verduijn, 31 years old, living in Breskens, works as a confectionery wholesaler&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":427,"footnotes":""},"class_list":["post-1361","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History - Verduijn&#039;s Fine Biscuits | wafels biscuits<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verduijns.com\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Verduijn&#039;s Fine Biscuits | wafels biscuits\" \/>\n<meta property=\"og:description\" content=\"History We are going back to year 1935. 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